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With all the Email Marketing platforms available, do we still need
SMS Text Marketing?

According to research, a good email list can achieve a 20% open rate or click-through rate (CTR) of 2%.
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However, it's a fact that texting is a highly effective personal communication channel. Everybody texts! SMS marketing campaigns can achieve an amazing 90% - 98% open rate and a 20% CTR. And it's not just about getting website visits - we're seeing great conversion rates, and SMS outperforms E Mail on a per-message basis.
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Receive our 2024 SMS TEXT MARKETING GUIDE.
​It's updated QUARTERLY. We present six top SMS platforms for your consideration to help guide you as you explore this fantastic communication channel and the industry's leading SMS marketing platforms.

Here are some features specific across this industry.

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SMS platforms allow businesses to send bulk messages to customers in seconds and set up automated campaigns based on specific events.

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SMS stands for Short Message Service. Carriers limit SMS text messages to 160 characters sent in bundles.

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MMS stands for Multimedia Messaging Service, which supports media files such as GIFs and videos, with a 1600-character limit.

Long codes like 10 DLC are for low-volume sends, and resemble local phone numbers like (000) 123-4567. Like when your Uber texted, "Your ride is here."

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Dedicated short codes - a.k.a SMS superhighway - are volume messaging from companies with 10,000+ subscribers.

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On the other hand, a dedicated toll-free vanity number is usually free to use when you subscribe to a platform. Great for text messaging your < 10,000 subscriber base. Some benefits include good deliverability and no shared line or crosstalk.

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SMS platforms offer list segmentation, subscriber management, and analytics. They help track performance metrics like open rates to gain insights into customer behavior.

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These platforms have features that help businesses comply with regulations. They ensure proper consent and offer opt-out options. Integration capabilities with other marketing services ensure seamless communication and data synchronization.

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2024 SMS TEXT MARKETING GUIDE

Selecting the appropriate SMS Marketing platform can significantly impact your business outcomes. This quarterly guide will help you choose the right SMS platform. It investigates six industry-leading SMS text marketing platforms: Campaigner, Postscript, Sentext Solutions, Textline, Justuno, and Simple Texting, and it is updated quarterly.

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When companies implement SMS correctly, they have both increased their online revenue while lowering costs and expanding the market for their goods and services without having to come up with a huge capital investment.

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